Spirit of The Ride - Bosch, India
Bosch India aims to make the journey of daily commuters smoother and safer with its cutting-edge technology and imprint Bosch’s localization initiatives in the minds of media and OEMs.
Business Challenge
Re-establishes Bosch’ capabilities in the market and engage viewers in a way that they begin to associate Bosch with safety instinctually.
Bosch India co-sponsored, a one of its kind ride – Polar Odyssey, which had 3 Riders crossing over 2 continents from the Arctic to the Antarctic in 90 days. The rider crossed 17 countries – covering 50,000 km on some of the most dangerous terrains – with ZERO breakdown.
Marketing Strategy
We panned out the campaign across the web, internal promotions within Bosch and offline engagement activities like Graffiti wall, biking group invitation, event coverage and launch of music anthem and Roshni Misbah video.
The Result
Spirit of the Ride Music anthem video received over 135k views within a period of 15 days on Youtube. #SpiritoftheRide trending on number 2 at the time of panel discussion.
