#AnyDamnWayYouPlease

Business Challenge

For our audience, versatility was an indispensable part of their personality; for Jim Beam, it was about its unmatchable mixability.

Marketing Strategy

We created an original series of stop-motion cocktail recipe videos to boost brand consideration by showcasing Jim Beam’s versatility as a liquor. We created four stop-motion recipe videos and promoted across all of Jim Beam’s social media channels.

The Result

The campaign received 11.8M media exposure, and 525K media views, within 5 months. Over 180,394 people viewed the video for more than 10 seconds.